Feels so real with beautiful colour and contrast
Our powerful processor on this Sony BRAVIA 4K TV uses advanced algorithms to cut noise and boost detail. With an even clearer 4K signal, everything you watch is closer to 4K quality, full of life-like colour and contrast.1
Super 4K resolution, whatever you’re watching
See glorious 4K pictures, rich with real world detail and texture, exclusively powered by our 4K Processor X1™. Images filmed in 2K and even HD are upscaled close to 4K levels of detail by 4K X-Reality™ PRO using a unique 4K database.
Pure, natural sound without compromise
Clear Phase technology analyses physical speaker response and compares it to the original audio signal, across a range of frequencies. This data is used to cancel out any peaks or dips in the speaker's natural response to give pure, natural audio with smooth, even reproduction of all frequencies.
Just say what you want to see with voice search
Find new favourites, faster, with voice search. Jump right to a show or movie just by saying it, or try browsing with a voice search like “find action movies”. Press the voice button on your remote to get started.234
Ready to perform in the toughest conditions
Sony televisions built with the new and improved X-Protection PRO technology are made to last. Not only are they equipped with superior dust and humidity protection, they also pass the highest standards of Sony's lightning tests, meaning your TV is safeguarded from lightning strikes and power surges. Keep enjoying seamless entertainment with a TV that lasts longer.
Energy efficient, environmentally friendly
Our BRAVIA XR TVs are not only designed for an immersive viewing experience but also with the environment in mind. We are committed to protecting the environment in the production of our TVs. Display Off Mode helps save energy by turning the picture display off without putting the TV into full stand-by mode when just listening to audio.